FY 26 Approved Operating Budget

FACTORS CONTRIBUTING TO CURRENT PERFORMANCE: Dedicating marketing campaign for digital advertising with analystics helps hone future campaigns and market alignmnent.

Performance Measure 10: ABOUT THIS MEASURE:

Analytical and wayfinding technology applications and platforms enhance tourism entities' strategic outreach

WHAT IS BEING DONE AND WHY IT IS IMPORTANT TO TRACK:

Hello Harford's data analytic technology helps attractions, businesses, and event organizers maximize their strategic marketing FACTORS CONTRIBUTING TO CURRENT PERFORMANCE: Enhanced stakeholder engagement, historical attendance data and cross promotional activities

112